GROWTHBUILDER

I manage high-volume creator sourcing across North America and India, screening and contacting 300–500 creators a day. I also built six independent tools and connected them across my workflow.

I developed Futern’s bilingual positioning and wrote the slogan and core copy currently used across its website. My work also covered social media, KOL marketing, and copy for presentations, brochures, display boards, and posters used at the Canton Fair and in client meetings.

I managed global hardware PR for Maxsun’s motherboard and Intel graphics product lines. My work covered media outreach, product briefs, review invitations, sample shipping, customs coordination, testing follow-ups, and published coverage. During Computex, related social content generated more than 10 million video views, primarily on YouTube.

I studied Digital and Print Journalism at Penn State while spending four years with the Chinese Undergraduate Student Association, progressing from its marketing team to Vice President.